This workshop is best suited for CEO, CXO, Senior leaders from Marketing & Communication, Digital & Content dpt, Sales & Business Development, Customer Experience, Strategy head.
“People don’t buy products—they respond to influence.”
The Indo-German Chamber of Commerce (IGCC) is pleased to organise exclusive, closed-door Functional Workshop for Marketing & Communication Leaders on “Principles of Influence: What Really Persuades People to Take Action.”
In today’s crowded and competitive landscape, capturing attention is no longer enough—driving action is what differentiates high-performing organizations. This interactive workshop is designed to help senior professionals understand the science behind influence, drawing on proven principles from behavioral economics, and translate them into practical strategies for marketing, sales, and communication.
This workshop will be moderated by Suhasini Kirloskar, a B2B marketing strategist and AI-for-Marketing thought leader. She is the Founder of B2B Growth Essentials at MarketAxis Consulting and currently serves as Chief Marketing Officer at Pragati Leadership.
With prior leadership roles at GS Lab and the British Trade Office (UK Trade & Investment), Suhasini brings strong industry and advisory experience. An MBA from NMIMS, she has been recognised among the 100 Most Influential Marketing Technology Leaders and has trained professionals globally through her Udemy courses.
Workshop Focus
Key Takeaways
- Overview of the 7 Principles of Influence grounded in behavioral economics
- Practical examples of their application in business scenarios
- Hands-on discussion on applying these principles in Marketing, Communications, and Sales functions
Workshop Details
- Date: 29th April 2026
- Time: 10.00 am to 1.00 pm followed by lunch
- Venue: Skoda VW, Chakan, Pune
- This workshop is ONLY for 25 Participants
- Registrations on first come first serve basis
- Members only.
Please RSVP to confirm your presence. Please mail shalaka.nagarkar@indo-german.com.
Participation is by invitation only to ensure focused dialogue and meaningful exchange. We look forward to your participation.