Design Thinking is a methodology that aims to innovatively traverse through the unstructured PESTEL challenges keeping the customer focus as the central theme, to broad base the innovation mindset, to create a collaborative approach to ideation and to implement customer centric solutions.
Trains individuals to find solutions to human problems empathetically, enables a multidisciplinary, holistic approach to look at the big picture, brings in response-ability & nurtures an environment to fail fast fail safe.
Goal Congruence
- Goal vs Necessary Condition
- Necessary but not Sufficient Conditions
- Stakeholders Alignment
Design Thinking Basics
- Framework of Design Thinking
- Challenges in Value Creation and Fulfillment
- Defining Stakeholders - Impactors and Impacted
- Revisiting the needs of the stakeholders
- Six principles of consumption
- Three values for the customers
Design Thinking - Building Blocks
- Three Elements of Innovation
- Design Thinking Skills Framework
- Immersion to Insight
- Empathy, Collaboration, Fail Fast and Fail Safe
- Framework for Empathy Mapping
Case Study on Design Thinking
- Immersion - Identifying Customer Needs, Customer Experience Map
- Ideation - Solution Concepts, Prototyping
- Implementation - Future State Customer Experience cycle
Application of Design Thinking framework (Group Work and Presentations)
Open to all, who wish to add a new perspective and skill to their thought process.
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