Seminar on Affordable Green Excellence as Driver of Business and Societal Development

The Indo-German Chamber of Commerce together with the German Centre for Research and Innovation - DWIH New Delhi and Hamburg University of Technology invite you to a Seminar on Frugal Innovation for Sustainable Development Goals (SDGs) on Wednesday, 25 September 2019, 09.00 – 13.00 hrs.

Frugal innovations are increasingly becoming crucial for success in both emerging and developed economies. India is a highly attractive market for innovative and high-quality frugal solutions. Research shows that India is also a lead market for frugal innovations that can diffuse in other markets with socio-economic similarities. Many products succeed even in industrialized countries, where a growing demand for affordable, excellent and resource-efficient solutions can be observed (“reverse innovation”).

This seminar will showcase why we are living in an age that demands “affordable green excellence”. Experts from India and Germany will present their research and best-practice examples from German and Indian companies about implementing a successful frugal innovation strategy. The examples will also demonstrate how firms can use the potential of Indo-German collaboration in meeting the SDG challenge and benefit from the SDG opportunity.

The Seminar will be attended by decision-makers from German and Indian companies with existing or with interest in creating product design & development activities in India, Start-Ups, Researchers and Academicians from Technology and Management and others interested in the topic of Frugal Innovations. Participation is free of costs.

Participation is free of costs, but a prior registration is necessary. Please register until 17 September via the link. For any additional information, please feel free to contact the DWIH New Delhi at info@dwih-newdelhi.org (tel. 011-46012975).