Chamber News

Kids India 2023: A Resounding Success for the Toy Industry


Exhibitors: 160 exhibitors showcasing 200+ brands
Area: 3300 sqm
Visitors: 5313 including 80 international buyers from 35 countries

KIDS INDIA, India’s largest international B2B fair for toys, children’s products and sports goods successfully concluded on 2nd September 2023 at Jio World Convention Centre, Mumbai (www.kidsindia.co.in). It is the ideal platform for toy manufacturers to establish contact with the decision-makers from the wholesale and retail trade chains and specialist trade.

The fair was jointly organized by the Indo-German Chamber of Commerce and Spielwarenmesse India Pvt. Ltd., a wholly owned subsidiary of Spielwarenmesse eG, Germany, that organizes the world's largest fair on toys, hobby and leisure products. Additionally, supported by leading industry associations such as the “All India Toy Manufacturer’s Association” (TAITMA) and the “Sports Goods Export Promotion Council” (SGEPC).

The show garnered a positive response and increased participation owing to support received by the Ministry of Micro, Small & Medium Enterprises (MSME) which proved beneficial for many MSME companies to take advantage of this unique platform. The show was a true delight for visitors at Kids India wherein 160+ Indian companies showcasing more than 200 brands came together at a common platform to participate in the exhibition. The design of the toys is based on the Indian value system, Indian history and culture strengthening the position of India as a global manufacturing hub for toys.

Since its launch in 2013, Kids India has been one of the most prominent trade shows for the toy industry worldwide. After a two-year break due to the pandemic, India’s most important international B2B trade fair for toys, children’s goods and sports products reclaimed its position as the most awaited industry event once again. 5313 visitors from 28 countries witnessed a wide array of innovative products on display by 150+ exhibitors across various product categories.

The International Buyer’s delegation was a great forum for the exhibiting companies to showcase their wide range of products to international clients. There were 80 international buyers from over 35 countries invited by the SGEPC under the RBSM scheme of MAI, from the USA, UK, Australia, Malaysia, and UAE amongst others. The delegation visited the event to specifically extend their network and develop new procurement sources and the total value of business generated was approximately USD 392.5 Million. On the knowledge and education side, insightful conference sessions and interactive panel discussions were held to deliberate on the current practices, trends and challenges faced by the toy industry.

Reema Srivastava